This company’s lawyers need to re-read the UDRP.
Brime is a new streaming video platform launching this summer. For some reason, the company thinks it should get domain names registered before it existed. The company uses the domain BrimeLive.com and tried to secure Brime.net and Brime.com through UDRP.
Last week I wrote about how the company lost a cybersquatting dispute against brime.net, which was registered twenty years ago. Now it has also lost a challenge against Brime.com, registered nearly a decade ago.
In this case, the panel found that the Complainant didn’t even show the domain is confusingly similar to a mark in which it has rights. It only has a pending trademark application.
The majority of the panel found that this is a case of reverse domain name hijacking.
Robby Anderson of Balch & Bingham LLP represented Brime, LLC in both of the UDRPs.